Technology - Virtual Roundtable

Digitally innovating in the changing financial services landscape

9th December 2020 | 1:00pm EST
How to capitalize on your greatest assets to drive results in a dynamic market?

A Meet the Boss roundtable brought to you by Publicis Sapient and Adobe

The effects of COVID-19 have disrupted the financial services landscape, forcing businesses to evolve even more quickly to meet changing customer expectations. Approaching the final months of 2020, many challenges remain as organizations look to build agility and resilience to withstand the aftershock of the crisis and build business continuity in this new environment.
Bank branches are being consolidated, certain customer segments are attracted to challenger brands with digital-first offerings, all while higher volumes of customers are suffering financial distress.
It is pivotal that financial services brands help empower their customers through this challenging time while maintaining operational resilience. It’s time to rethink digital transformation.

Join Publicis Sapient and Adobe and a select group of marketing technology leaders to discuss how to rethink, develop, and execute digital strategies that are fit for this new financial services landscape.

Discussion Topics

What are the challenges you face today with changes in the financial services landscape?
What are the inhibitors to leveraging your customer data more efficiently and effectively to provide better and richer experiences to your customers?
How are you leveraging AI/ML and conversational or messaging experiences to provide enhanced customer service?

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