A Meet the Boss virtual roundtable in partnership with Smart Communications and Salesforce
Health insurers have a powerful opportunity to strengthen their relationships with members in the digital age. But, it’s easy for innovation can take a back seat when insurers are faced with tight deadlines for member enrollment, high abandonment rates due to the complexity and length of time required to complete enrollment and incorrect, missing or incompatible data which slows down the enrollment process.
According to the Global Innovation Index, only 3 percent of healthcare data is used, with most organizations struggling to leverage data to their advantage. However, those that can turn information into actionable insights and offer hyperpersonalized member experiences are benefitting from a shortened enrollment process as well as lower costs for payers, benefits administrators and members.
So, how can we integrate data seamlessly and personalize conversations with members? How can we minimize the time it takes for employees, benefit administrators and enrollees to complete the enrollment process? And how can we achieve this in a data compliant environment?
Join Smart Communications, Salesforce and a select group of industry peers to discuss your own member enrollment challenges, opportunities to speed up the process and hear practical use cases on how to onboard members and maximize the member’s health while minimizing costs for all concerned.
Thought Leader John Zimmerer is Vice President of Vertical Marketing at Smart Communications, where he helps healthcare payers… Find out more
Thought Leader Global VP of Healthcare at Salesforce responsible for industry strategy for Health Plans and Providers globally.… Find out more
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