Digital - Virtual Roundtable

Digital transformation of the member enrollment process

25th October 2021 | 11:30am - 1:00pm EST
How to drive member engagement and retention through hyper-personalization

A Meet the Boss virtual roundtable in partnership with Smart Communications and Salesforce

Health insurers have a powerful opportunity to strengthen their relationships with members in the digital age. But, it’s easy for innovation can take a back seat when insurers are faced with tight deadlines for member enrollment, high abandonment rates due to the complexity and length of time required to complete enrollment and incorrect, missing or incompatible data which slows down the enrollment process.

According to the Global Innovation Index, only 3 percent of healthcare data is used, with most organizations struggling to leverage data to their advantage. However, those that can turn information into actionable insights and offer hyperpersonalized member experiences are benefitting from a shortened enrollment process as well as lower costs for payers, benefits administrators and members.

So, how can we integrate data seamlessly and personalize conversations with members? How can we minimize the time it takes for employees, benefit administrators and enrollees to complete the enrollment process? And how can we achieve this in a data compliant environment?

Join Smart Communications, Salesforce and a select group of industry peers to discuss your own member enrollment challenges, opportunities to speed up the process and hear practical use cases on how to onboard members and maximize the member’s health while minimizing costs for all concerned.

Discussion Topics

What challenges are you facing in your member enrollment process? How is this impacting the business, customer experience and retention?
48 percent of respondents feel their payer hasn’t shown concern for their health since the pandemic (J.D. Power 2020). How are you driving member engagement and offering excel-lent member experiences?
How are you leveraging patient data to drive decisioning? Are you experiencing any data challenges?

Your Hosts

Thought Leader
John Zimmerer VP of Healthcare Vertical Marketing, Smart Communications
John Zimmerer is Vice President of Vertical Marketing at Smart Communications, where he helps healthcare payers… Find out more
Thought Leader
Dr. Jose Quesada MD, MBA, Vice President Global Healthcare, Salesforce
Global VP of Healthcare at Salesforce responsible for industry strategy for Health Plans and Providers globally.… Find out more
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Smart Communications and Salesforce

Smart Communications is a leading technology company focused on helping Healthcare Payers engage in more meaningful member conversations. Its Conversation Cloud™ platform uniquely delivers personalized, omnichannel conversations across the entire member experience, empowering Health insurance carriers to succeed in today’s… Find out more

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