Consumers expect more from brands than just products or services. They want highly relevant experiences from the moment they first interact with your company across websites, social media, email, mobile apps, and other channels. Getting it right, every time, at every point in the customer journey presents many challenges. From difficulty understanding the connection between customer experience and financial impact, limited accountability over essential metrics leading to neglect of core parts of the customer journey, and inconsistent measurement throughout the business.
Becoming customer-centric requires companies to transform the way they source, govern, and disseminate data across teams. So, how do you improve data analytics capabilities to better understand customer experience requirements? How can you optimize internal collaborations between business, digital, creative, and marketing teams? How do you optimize content and creative workflows to facilitate the rapid creation and deployment of multiple platforms?
Join Adobe and a select group of industry thought leaders as we discuss a data-driven operating model designed to align and drive your business toward strategic objectives across the customer journey with minimal business disruption to ensure continued growth