Technology - Virtual Roundtable

Digital innovation & customer experience: how to become an experience business

19th November 2020 | 10:00am - 11:30am BST
How are you optimizing data and analytics to become truly customer centric and transform into an experience business?

Consumers expect more from brands than just products or services. They want highly relevant experiences from the moment they first interact with your company across websites, social media, email, mobile apps, and other channels. Getting it right, every time, at every point in the customer journey presents many challenges. From difficulty understanding the connection between customer experience and financial impact, limited accountability over essential metrics leading to neglect of core parts of the customer journey, and inconsistent measurement throughout the business.

Becoming customer-centric requires companies to transform the way they source, govern, and disseminate data across teams. So, how do you improve data analytics capabilities to better understand customer experience requirements? How can you optimize internal collaborations between business, digital, creative, and marketing teams? How do you optimize content and creative workflows to facilitate the rapid creation and deployment of multiple platforms?

Join Adobe and a select group of industry thought leaders as we discuss a data-driven operating model designed to align and drive your business toward strategic objectives across the customer journey with minimal business disruption to ensure continued growth

Discussion Topics

How are you adapting to the new normal and adopting a data-driven operating model?
How are you transforming the customer experience?
How are you becoming a customer-centric organization?

Your Host

Thought Leader
Simon Murray Practice Lead FSI, Digital Strategy Group, Adobe
Simon Murray leads the Financial Services practice within Adobe’s Digital Strategy Group, partnering with senior marketing,… Find out more
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About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
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