Technology - Virtual Roundtable

Digital innovation & customer experience: how to become an experience business

4th December 2020 | 10:00am - 11:30am GMT
How are you optimizing data and analytics to become truly customer centric and transform into an experience business?

Consumers expect more from brands than just products or services. They want highly relevant experiences from the moment they first interact with your company across websites, social media, email, mobile apps, and other channels. Getting it right, every time, at every point in the customer journey presents many challenges. From difficulty understanding the connection between customer experience and financial impact, limited accountability over essential metrics leading to neglect of core parts of the customer journey, and inconsistent measurement throughout the business.

Becoming customer-centric requires companies to transform the way they source, govern, and disseminate data across teams. So, how do you improve data analytics capabilities to better understand customer experience requirements? How can you optimize internal collaborations between business, digital, creative, and marketing teams? How do you optimize content and creative workflows to facilitate the rapid creation and deployment of multiple platforms?

Join Adobe and a select group of industry thought leaders as we discuss a data-driven operating model designed to align and drive your business toward strategic objectives across the customer journey with minimal business disruption to ensure continued growth

Discussion Topics

How are you adapting to the new normal and adopting a data-driven operating model?
How are you transforming the customer experience?
How are you becoming a customer-centric organization?

Your Host

Thought Leader
Campbell McDermid Practice Director Digital Strategy Group , Adobe
Campbell has worked in various Digital Strategy roles across client side (Nestle), tech vendor (Salesforce, Adobe)… Find out more
Related events

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
Find out more

How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
Find out more

Frequently Asked Questions

Why Meet the Boss?


Access to industry leading like-minded executives tackling similar initiatives


Collaborate and network to gain expertise and experience on how to best act and succeed


In-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges

Register to attend