Finance - Virtual Roundtable

Digital innovation & customer experience: How to become an experience business

18th October 2021 | 2:00pm - 3:30pm BST
How are you optimising data and analytics to become truly customer-centric and transform into an experience business?

Financial services firms have traditionally focussed their digital capabilities on transactional interactions. More and more their customers also want strategic support and expert guidance to make smart financial decisions, especially after a year of economic uncertainty. Now customers are looking to banks and insurers to deliver answers to their finance-related questions, not just the completion of transactional tasks. Common challenges include…

  • Developing relevant and timely insights to engage with customers in a meaningful way
  • Difficulty delivering connected experiences across touchpoints
  • Siloed data and organisational divisions

This event would examine the challenges of delivering meaningful digital interactions to improve the financial health and wellbeing of the customer. Through a more complete picture of the customer, financial services and insurance firms are in a better position to offer content, products, services and support that are truly helpful.

Discussion Topics

The role of data and a unified customer profile
Delivering content at scale in a regulated industry
Orchestrating personalised journeys and use of customer journey analytics to improve them
What other capabilities should financial services be developing to support this

Your Host

Thought Leader
Can Etili Engagement Manager, Adobe
Can is an Engagement Manager in Adobe’s Digital Strategy Group, he is based in Copenhagen, Denmark.… Find out more
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

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