Finance - Virtual Roundtable

Digital innovation & customer experience: How to become an experience business

18th October 2021 | 2:00pm - 3:30pm BST
How are you optimising data and analytics to become truly customer-centric and transform into an experience business?

Financial services firms have traditionally focussed their digital capabilities on transactional interactions. More and more their customers also want strategic support and expert guidance to make smart financial decisions, especially after a year of economic uncertainty. Now customers are looking to banks and insurers to deliver answers to their finance-related questions, not just the completion of transactional tasks. Common challenges include…

  • Developing relevant and timely insights to engage with customers in a meaningful way
  • Difficulty delivering connected experiences across touchpoints
  • Siloed data and organisational divisions

This event would examine the challenges of delivering meaningful digital interactions to improve the financial health and wellbeing of the customer. Through a more complete picture of the customer, financial services and insurance firms are in a better position to offer content, products, services and support that are truly helpful.

Discussion Topics

The role of data and a unified customer profile
Delivering content at scale in a regulated industry
Orchestrating personalised journeys and use of customer journey analytics to improve them
What other capabilities should financial services be developing to support this

Your Host

Thought Leader
Can Etili Engagement Manager, Adobe
Can is an Engagement Manager in Adobe’s Digital Strategy Group, he is based in Copenhagen, Denmark.… Find out more
Related events

Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
Find out more

How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
Find out more

15+ Years of expertise

We host over 1000 virtual events a year with 100,000’s executives globally – all focused on helping industry leaders and disruptors solve these three key challenges, ensuring relevant discussions that connect with outcomes.

SAP
Chase
Shell
Volkswagen
Microsoft
Dell
Indeed
HSBC
Amazon
Walmart
Google
Unilever

How we help

Delivering against your objectives

Gain

Gain insight and best practice. Learn from proven peer-to-peer examples

Accelerate

Accelerate your understanding and adoption of new and emerging technologies that make the difference

Achieve

Achieve priority business outcomes more effectively and efficiently - Win in the boardroom

Frequently Asked Questions

Why Meet the Boss?

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges

Register to attend