Technology - Virtual Roundtable

Digital innovation & customer experience: How to become an experience business

8th April 2021 | 3:00pm - 4:30pm GMT
How are you optimizing data and analytics to become truly customer centric and transform into an experience business?

Consumers expect more from brands than just products or services. They want highly relevant experiences from the moment they first interact with your company across websites, social media, email, mobile apps and other channels. Getting it right, every time, at every point in the customer journey presents many challenges. From difficulty understanding the connection between customer experience and financial impact, limited accountability over essential metrics leading to neglect of core parts of the customer journey and inconsistent measurement throughout the business.

Becoming customer centric requires companies to transform the way they source, govern and disseminate data across teams. So, how do you improve data analytics capabilities to better understand customer experience requirements? How can you optimize internal collaborations between business, digital, creative and marketing teams? How do you optimize content and creative workflows to facilitate the rapid creation and deployment of multiple platforms?

Join Adobe and a select group of industry thought leaders as we discuss a data driven operating model designed to align and drive your business toward strategic objectives across the customer journey with minimal business disruption to ensure continued growth.

Discussion Topics

How are you adapting to the new normal and adopting a data driven operating model?
(How) are you looking to transform your customer experience?
How do you ensure accountability for every step of your customer journeys?
Thought Leader
Marion Freijsen Strategic Business Advisor, Commerce Strategy, EMEA, Adobe
Marion Freijsen is a long-term technology professional with a career in technology companies that spans 20+… Find out more

Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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