Digital - Virtual Showcase

Digital innovation and customer experience: How to become an experience business

23rd September 2021 | 10:00am - 11:30am BST

The world is changed and changing. The new era is fast-paced, digital, can change in an instant, and is dominated by a new breed of customer that are more willing than ever to take their business elsewhere.

Businesses across every vertical are adapting to the sharp shift in consumer demand, and the need to understand the steps it takes to deliver data-driven customer experiences is becoming a necessity to be best-in-class faster. Aligning vision, technology, and strategy to optimise organisational processes is key, and works hand in hand to help align your business around customer requirements, with clear KPIs and an accountability process.

Join your conversational leaders for this Virtual Showcase, led by Maria Garaña – Vice President EMEA Professional Services at Adobe where we discuss how you can make every digital experience personal, and how you can meet customer demand for experiences that feel unique and tailored to their needs – every single time.

Discussion Topics

Digital Transformation / Innovation
Personalisation at scale
Customer experience
Becoming an experience business

Speakers

Thought Leader
Maria Garaña Vice President EMEA Professional Services, Adobe
Before joining Adobe, Maria held positions such as CEO of Microsoft Spain, VP of Microsoft EMEA… Find out more
Thought Leader
Martyn Hoogakker Senior Director, Professional Services Sales EMEA, Adobe
Martyn heads up Services Sales, Delivery and Strategy for Adobe, responsible for selling and delivering high-end… Find out more
Thought Leader
Paul Crisp EMEA Director of Sales - Consulting & Prof Services, Adobe
Leading Adobe Professional Services Sales with a responsibility for Europe, Middle East and Africa. Before joining… Find out more

Event Agenda

23rd September 2021 | 10:00am - 11:30am BST

  1. 10:00am - 10:05am

    Welcome & Opening Remarks

  2. 10:05am - 10:20am

    Keynote Speaker

  3. 10:20am - 10:40am

    Fireside Chat

    • Martyn Hoogakker, Senior Director, Professional Services Sales EMEA, Adobe
  4. 10:40am - 10:50am

    Fireside Chat Audience Q&A

  5. 10:50am - 11:10am

    Panel Discussion

  6. 11:10am - 11:20am

    Panel Audience Q&A

  7. 11:20am - 11:30am

    Closing Remarks

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
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Virtual Showcase Events

90-minute, broadcast-quality virtual events with live, interactive audience. A stunning platform for executive messaging and engagement.
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