Finance - Virtual Roundtable

Delivering the banking ecosystem in a digital world of changed customer expectations

2nd August 2021 | 1:00pm - 2:30pm EST
How are banks enhancing mobile customer satisfaction to meet new expectations?

A Meet the Boss roundtable brought to you by Airship

Our banking customers have changed. 2020 saw the acceleration of changed needs, expectations and behaviours, defining a reimagined relationship between banks and their customers. Streamlined lending, automated banking and optimized omnichannel experiences have become critical features in the journey to regain trust and retain loyalty in a post-pandemic era.

Banking leaders globally know that a more unified approach to a progressive ecosystem that can scale and deliver new revenue potential is imperative; fostering partnerships and delivering positive experiences has never been more pertinent. Not only that, but customer relationships must be deepened through targeted cross-channel marketing.

Join Airship and a select group of senior thought-leading peers to share experience around mobile and digital best practice in understanding and meeting the ever-changing expectations of clients, to discuss the benefits in both the bottom line and client experience, and to explore how to drive incremental revenue through delivering the banking ecosystem.

Discussion Topics

How are the expectations of your clients changing?
How are you evolving your mobile and digital practices through the impact of changing customer needs and expectations?
How are you realizing benefits in both the bottom line and client experience, improving upsell and cross-sell rates?
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Previous Attendees

Fernando Machado
CMO,
Activision Blizzard
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

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Marketing and digital experience teams at thousands of the world’s most admired companies rely on Airship’s Customer Engagement Platform to create deeper connections with customers by delivering incredibly relevant, orchestrated messages on any channel. Founded in 2009 as a pioneer… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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