Companies have hit the gas pedal on their digital transformation projects due to external events. In a time of rapid change, businesses need to prioritise the customer journey. However, organisations that do not have a holistic view of the customer can find it challenging to personalise their experience. So how can you tailor individual journeys for every customer based on their previous behaviour and preferences?
Marketers are turning to digital solutions that uses data collected from customers and triggers next steps, anticipates customer needs, and delivers insights in real-time. Every customer is different, so their journey should be as well. By understanding customers and personalising their experience across all channels – it builds loyalty and empowers organisations. But is it that simple?
Join Adobe and a select group of industry experts to discuss your challenges, your marketing automation strategy and how to deliver real-time, individualised, conversations at scale.