Technology - Virtual Roundtable

Customer experience: own it, unleash it, accelerate it

15th February 2021 | 3:00pm - 4:30pm GMT
How are you personalising engagement at scale across channels?

Companies have hit the gas pedal on their digital transformation projects due to external events. In a time of rapid change, businesses need to prioritise the customer journey. However, organisations that do not have a holistic view of the customer can find it challenging to personalise their experience. So how can you tailor individual journeys for every customer based on their previous behaviour and preferences?

Marketers are turning to digital solutions that uses data collected from customers and triggers next steps, anticipates customer needs, and delivers insights in real-time. Every customer is different, so their journey should be as well. By understanding customers and personalising their experience across all channels – it builds loyalty and empowers organisations.  But is it that simple?

Join Adobe and a select group of industry experts to discuss your challenges, your marketing automation strategy and how to deliver real-time, individualised, conversations at scale.

Discussion Topics

New Customer Acquisition vs Existing Customer LTV.
Overcoming inconsistent/disjointed customer experiences, low conversion rates and insufficient pipeline.
How to deliver real-time, individualised, conversations at scale.
Related events

About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
Find out more

How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
Find out more

Frequently Asked Questions

Why Meet the Boss?

Meet

Access to industry leading like-minded executives tackling similar initiatives

Discover

Collaborate and network to gain expertise and experience on how to best act and succeed

Accelerate

In-depth face time with the world's leading tech companies pushing the boundaries to solve your challenges

Register to attend