How can the decisions you make now support retail flexibility and responsiveness in the future?
The retail industry has been in a state of flux for some time amid changing consumer trends, however the COVID-19 pandemic has brought a new level of uncertainty. While the digital channel is already well on its way to becoming the transactional center of a brand or retailer, as we look ahead, it by no means eliminates the need for stores. The lift to online sales generated by the halo effect of the physical establishes brick and mortar as an essential corollary to the digital, not a replacement.
It is vital retailers are able to respond now to support customers’ future needs, turning their hand to a customized experience that begins online and weaves through every possible touchpoint with that brand.
So, how can you shift from response mode to recovery and create a relevant retail experience post-pandemic? How can bringing the digital experience into the physical store help you deliver contextual customer experiences that are as flexible in physical form as their digital counterparts? And what new trends and technologies will soon become regular retail staples?
Join Harbor Retail and a group of retail thought leaders for a virtual roundtable discussion on the impact of COVID-19 and how to manage the transition period of shopper behavior that lies ahead as we look towards the future of retail.