The ability to act on data-based insights in real-time has never been more critical than it is now. Over the past six months, the IBM Institute for Business Value report COVID-19 and the Future of Business report found that 59% of companies have accelerated digital transformation. The pandemic revealed new use cases for employing data and accelerated digital transformation.
Companies aspiring a digital-first enterprise strategy requires a data-first approach. The existing data architecture does not support businesses’ high ambitions for accelerating digital innovation. Despite significant investments in enterprise data, most organizations struggle to integrate siloed and outdated warehouses or data marts. Businesses are also unable to effectively unify vast amounts of semi and unstructured data not historically used. According to IBM – Cognitive Enterprise Study, less than 4 in 10 organizations (40%) integrated their data across the enterprise. A modern data architecture underpinned by ‘data platform’ approach helps orchestrate large sets of data in a hybrid cloud environment.
Join IBM and a select group of industry experts to discuss how to unlock the strategic value of enterprise data to define data for digital, operational, analytical, data science and AI.
Thought Leader Tony has more than 25 years of global professional services experience in performance marketing, big data… Find out more
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