Technology - Virtual Roundtable

Bringing Digital Transformation to the Pharma Commercial Model

27th September 2021 | 9:30am - 11:00am ET
How can marketers adjust to an environment where HCP access is increasingly limited?

Access to high quality data and a clear strategy to derive valuable insights from that data is no longer seen as a ‘nice to have’ but is recognized as a ‘must have’ in the pharmaceutical industry.

But the pressures of Covid, coupled with increasing and highly sensitive concerns around data privacy and ever tightening regulation presents a significant obstacle. While the pandemic has vastly accelerated digital transformation across industries, the Pharma Commercial model is still working to catchup. While many companies have made significant investments in CMS, CRM and Martech platforms, most are only able to extract a fraction of the value out of these investments. Fewer still are able to put these insights into play to drive results.

How can we adjust to an environment where HCP access is increasingly limited? What does this mean for the Pharma Commercial model moving forward? And how can the Pharmaceutical industry leverage first party data to personalise communications?

Join Merge Inc and a select group of leading industry peers in this virtual round table from Meet The Boss, as we discuss bringing digital transformation to the Pharma Commercial Model.

Discussion Topics

How has covid impacted your sales and marketing strategies?
How is experience design influencing your marketing approach?
In a world where rep access is limited and privacy concerns are high, how is your company building and leveraging first party data to target and personalize communications?

Your Hosts

Thought Leader
Becky Minervino Chief Strategy Officer, Merge
Becky oversees strategy efforts at MERGE for clients such as Fidelity Investments, Anthem BCBS, and Boston… Find out more
Thought Leader
Pat McGloin Chief Growth Officer, Merge
Pat has been with MERGE for close to 9 years. Prior to his promotion to Chief… Find out more
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Merge

MERGE Life Science offers pharma and biotech companies a unique modern marketing solution blending storytelling and technology with deep category expertise. Built without legacy holding company restraints, the MERGE Life Science model merges precision media, analytics, digital development and personalization… Find out more
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How Roundtables Work

A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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