Marketing - Virtual Roundtable

Brand Transformation: Advertising the right way in 2021

25th May 2021 | 1:00pm - 2:30pm CT
How can we use advertising effectively to drive bottom-line results while building our brand?

It’s 2021; consumer behaviors, business practices and media trends are changing. As brands, it is critical that we evolve with them. Therefore, many organizations are looking for ways to achieve broad reach without taking on excessive risk, implementing best practices to connect with customers and expand to new, more unconventional audiences. And while the agile nature of digital channels is certainly appealing, with the now overcrowded market of digital content, and a decline in both consumer engagement and ROI for influencer marketing, overreliance on such channels can be dangerous.

Thus, marketing leaders recognize they must be diverse in their B2C advertising strategies, implementing a combination of both more traditional methods, and less saturated channels, to target the right audience and drive bottom-line results, whilst still building the brand.

So, how can we measure advertising impact in real-time? What if we could utilise a broad spectrum of marketing channels, without seeing the high costs that traditionally restrict to only the biggest brands with the largest budgets? And what if you could test your content before release so that you’re confident your message resonates with the right audience?

Join Marketing Architects and a select group of senior thought-leaders to share best practice on using advertising to transform your business and accelerate growth in 2021, to explore how changing consumer trends can bring positive change to marketing cultures, and to discuss how to make your advertising budget go further towards the growth of your business.

Discussion Topics

How can other marketing channels help us to offset an overreliance on digital?
How can we scale television advertising profitably?
Why should organizations consider diversifying their marketing mix to build their brands?

Your Hosts

Thought Leader
Angela Voss Chief Client Officer, Marketing Architects
Angela Voss is Chief Client Officer at Marketing Architects, an All-Inclusive TV agency giving performance brands… Find out more
Thought Leader
Catrina McAuliffe SVP Brand Strategy, Marketing Architects
Catrina McAuliffe is SVP Brand Strategy at Marketing Architects, an All-Inclusive TV agency giving performance brands… Find out more
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Marketing Architects

Marketing Architects is an All-Inclusive TV agency that gives performance brands access to quality, effective TV campaigns, without the traditional high entry cost and ongoing optimization, scale and measurement challenges. Founded in Minneapolis, Marketing Architects has been helping companies connect… Find out more
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