There’s no denying, e-commerce has boomed over recent months. Following the impact of COVID-19, retail e-commerce in Western Europe saw an accelerated growth of 31% (Forrester 2021).
This record growth has major consequences for the retail sector. Bricks and mortar players and pure players have had to adapt to respond to the surge in orders and to adapt to new buying behaviour in the long term.
According to many CEOs, the health crisis led omnichannel transformation to gain 5 years of innovation.
However, now is not the time for retailers to rest on their laurels. To compete, retailers must continuously adapt to changing consumer habits by offering an easier, faster and more practical experience. And online selling is not simply a matter of clicking on the “buy” button. The entire logistics chain is involved and each e-commerce innovation shares a common and essential feature: solid product data management.
So, how can you give consumers a seamless shopping experience with accurate, homogeneous and qualitative product information? And how can you collate product data across suppliers to increase time to market and enable data-driven collaboration with manufacturers?
Join Alkemics, now part of Salsify, and a select group of retailers to discuss what the future holds for the industry, hear best practice knowledge and learn how to remain competitive in a disrupted marketplace.