Technology - Virtual Roundtable

Before the Buy Button: The role of Order Management in Headless Commerce

11th January 2022 | 1:00pm - 2:30pm EST
How can a headless approach transform customer experience and deliver business growth?

A Meet the Boss roundtable brought to you by Fluent Commerce

In our fast-paced, digital-first world, optimizing the customer experience is essential. Users now expect a seamless and personalized shopping experience. Brands are striving to deepen customer relationships, while drawing fresh insights from the vast amounts of data being collected. Headless commerce has opened the door to a new era of flexibility in commerce. Decoupling the presentation layer from the ‘back-end’ systems has allowed for rapid and radical changes to the shopping experience, but many companies still face challenges in this space.

Real-time inventory visibility is often cited as one of the most significant challenges companies face. Order management in headless commerce plays a vital role in this space, bringing cohesion, aiding conversion and driving business outcomes as a result. As a critical component, your order management system must have the capabilities and agility to allow for a successful headless commerce approach.

So how can companies fully embrace the opportunities and overcome the challenges? How can we think of order management more holistically, even before a customer has clicked ‘buy’?

Join Fluent Commerce and a selection of leading industry peers for this virtual roundtable from Meet the Boss, as we discuss the critical role of order management in headless commerce.

Discussion Topics

Why is an API-first approach paramount to success when it comes to headless commerce?
How can we achieve inventory visibility and accuracy?
How can the right order management system provide the flexibility and agility needed for a headless commerce approach, which will enable you to make changes quickly and profitably?
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Previous Attendees

Fernando Machado
Activision Blizzard
Jennifer Christie
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations,
John Pillar
Line De Decker
Chief Transformation Officer,

About Fluent Commerce

Fluent Commerce is a cloud software company focused on smart order management for omnichannel merchants. Fluent Order Management is cloud native, fully managed and code-free. It includes the essential components for unified commerce: Distributed order management, in-store tooling, inventory &… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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