A Meet the Boss roundtable brought to you by Liveperson

Digital adoption has seen more growth in the past few months alone than it had in the previous 10 years combined, with consumers rapidly turning to digital channels out of both necessity and convenience. Financial services – traditional and disruptors alike – must adapt to the sharp shift in consumer demand and meet their customers where they are, on their terms, in the moments that count.

Enter conversational AI and messaging.

Innovative financial services institutions are leveraging rich, convenient messaging channels like WhatsApp, Apple Business Chat, Instagram and Facebook Messenger, coupled with intelligent automation, to elevate their sales and service strategy in a digital-first world. With that, customer engagement has approached a renaissance; conversational advertising is lifting conversation rates exponentially, contactless banking is here to stay and some brands are looking to make virtual care a full-time practice.

The time is now to reimagine your customer engagement strategy from the very first touchpoint. Join LivePerson and your peers as we explore how the world’s leading financial services brands are scaling their messaging, AI and automation capabilities to create seamless, efficient and hyper-personalised connections with their consumers at every step of the customer journey.