A Meet the Boss virtual roundtable in partnership with LivePerson
The past year has redefined how consumers interact with the brands in their lives. From job loss and financial hardships to unprecedented opportunities to refinance assets – people really needed their financial services institutions to show up for them this year. Consumers took note of those institutions who fell short, as highlighted in a survey from Foresight Research which saw a 100% increase in consumers reporting that they are “extremely” or “very likely” to switch banks compared to pre-pandemic.
Enter: Conversational AI and messaging. Leveraging first-party intent data and authenticated messaging, AI-powered messaging offers a route into a more streamlined, effective, and personalised conversation with customers where they are, on their terms, in the moments that count. Through a combination of intelligent automation and human support, financial services institutions can maintain these relationships consistently across rich, convenient messaging channels like WhatsApp, Apple Business Chat, Instagram, or in-App, thus increasing revenue, retention, and customer satisfaction – all whilst reducing labour costs. So, how can you leverage AI-powered messaging to better connect with consumers and reap these benefits?
Join LivePerson and a select group of your peers as we explore how the world’s leading brands are scaling their Conversational AI capabilities to create seamless, hyper-personalised and lasting connections with their consumers in our new reality, all with a lens on automation, personalisation, and, crucially, empathy in financial services.