Finance - Virtual Roundtable

Adapting to the future of insurance: How consumer insights can shape your strategy in 2021 and beyond

23rd February 2021 | 12:00pm - 1:30pm EST
How are you reimagining your market research to adapt to the needs of your customers?

Consumer behaviour is changing radically. This behavioural transformation will ultimately affect more than just retail customer journeys, extending formidably to the insurance industry. In fact, this extension has already started. New risk exposures, premium losses, cash management and credit have all been affected by market volatility. And those are just the short term affects. With 1 in 5 leaders saying that last year their budgets decreased whilst the scope of their activities didn’t, market research is more important than ever before as insurance organizations seek financial growth by understanding their customers.

Looking ahead, insurers will continue to have questions—questions about what has changed in terms of their consumers’ behaviours, whether these changes represent a “blip” or a permanent shift, and how to ensure they have the right information to make the best possible decisions moving forward. Reaching out to and communicating with those consumers to understand changed behaviours and motivations needs to be less costly but just as effective. Shifting to agile research methods and adopting more DIY tools is a crucial step to not only maximise reduced budgets, but to adapt to these new needs of customers will enable organizations to drive business success through a period of economic uncertainty.

It’s time for insurance organizations to re-think their market research strategy to look at how insight programs can shape their results, not just for 2021, but beyond.

So, how can you navigate the changing marketplace with market research? How are you rethinking ways to complete research and remain agile through disruption? And what does a successful consumer insights program look like in the modern age?

Join SurveyMonkey and a group of marketing peers to discuss how to adapt market research to navigate the ever-changing insurance marketplace.

Discussion Topics

How are you adapting and navigating the changing insurance marketplace with market research?
How can we rethink the way marketing research gets done in the insurance industry?
What does a successful consumer insights program look like in 2021?

Your Host

Thought Leader
Jon Cohen Chief Research Officer, SurveyMonkey
Jon joined SurveyMonkey in January 2014. He brings years of research and data expertise to the… Find out more

About SurveyMonkey

SurveyMonkey Market Research Solutions make it easy to collect quality data from a target audience, fast. The on-demand market research offerings include flexible surveys, the integrated SurveyMonkey Audience panel that provides instant access to 80M+ respondents worldwide, Expert Solutions for… Find out more
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