Today, we live in a world where consumers can get anything on demand. For example, you have the convenience of Amazon’s one-click ordering and Uber’s ride-hailing service. However, many companies are unable to match the speed of consumer expectations and demand which results in complicated digital products.
Consumers simply want their transactions to be low friction. While companies can be optimistic about the launch of a new digital product, many fail to improve customer engagement and deliver a return on investment. Especially during times of uncertainty.
So how can organizations better meet customer expectations and provide a seamless journey? According to global innovation service provider, Zuhlke, three steps to remove friction include:
While identifying and reducing friction is a constant battle, making improvements in customer speed and convenience is a big part of modern digital-business success. How can you deliver innovative digital products that delight customers through CX-led product design and development? How can you use new sources of data to automate end to end complex processes that adapt in real-time?
Join Zuhlke and a select group of industry thought leaders to explore how to accelerate change and how to use technology as a competitive differentiator.