Marketing - Virtual Roundtable

Mastering the art of high velocity eCommerce and marketing

4th May 2021 | 2:00pm - 3:30pm EST | 7:00pm - 8:30pm BST
How can we move rapidly to own the omnichannel relationship with our customer base?

We live in an era of accelerated change. Expectations, circumstances, and social norms are evolving rapidly. Customers require more. They anticipate that organizations are able to match the speed of global culture, at scale, across all digital channels. Spanning multiple regions and in multiple languages. Long gone are the days of making excuses for not being prepared, flexible and customer-centric; our audience will no longer accept a lack of speed and automation. As businesses, we have to use eCommerce as part of our omnichannel consumer strategy.

However, despite the challenge of ensuring smart integration of brand content and digital commerce, it is also a huge opportunity for brands worldwide to truly own the relationship with their customer base, encouraging growth, success and digital consumer experiences to support long-term business outcomes

So, how can we orchestrate digital brand experience at scale? And how can omnichannel marketing campaigns be launched in just hours with maximum impact?

Join CoreMedia, Astound Commerce and a select group of senior thought-leaders to discuss recent changes in the market, share best practice on how to combat eCommerce challenges and understand the importance of personalized omnichannel experiences.

Discussion Topics

How can we effectively execute global brand orchestration and omnichannel publishing?
Where can content and commerce blend to make brand sites more shoppable and engaging?
How can we personalize the customer experience across multiple channels?

Your Hosts

Thought Leader
Sören Stamer CEO & Co-Founder, CoreMedia
Sören Stamer is head ninja, top strategist, main innovation engine, and chief optimist of CoreMedia. Technically… Find out more
Thought Leader
Michael Kahn Global CEO, Astound Commerce
Michael Kahn, best known as MK, leads the Astound team as global CEO. MK formerly held… Find out more
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Previous Attendees

Fernando Machado
CMO,
Burger King
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About CoreMedia and Astound Commerce

CoreMedia CoreMedia is the digital experience and content management engine behind today’s most iconic online brands. CoreMedia Content Cloud is a composable DXP that enables leaders in all industries to orchestrate personalized experiences, then deliver them to any channel –… Find out more
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