Marketing - Virtual Roundtable

Marketing intelligence: finding certainty in uncertainty

7th April 2021 | 7:00am - 8:30am GMT | 2:00pm - 3:30pm SGT
How are you leveraging analytics to optimize marketing spend, ROI & growth across every channel?

How CMOs navigate constantly changing consumer and economic environments using data, measurement and insights to inform marketing strategy.

The modern CMO needs to be agile. Whether responding to a changing landscape, current events, or ephemeral consumer preferences, CMOs need to be able to adapt quickly in order to exploit opportunities to grow their business. In uncertain times like these, CMOs need to have the ability to pivot and make swift, data informed decisions.

We will discuss how to create a measurement strategy and marketing system of record that can help businesses navigate in uncertain times with confidence, while positioning marketing as a pillar for business growth. We’ll also be discussing Apple’s IDFA (ID for Advertisers) retirement, the importance of first party data and new targeting paradigms.

Discussion Topics

Connecting and unifying marketing data and activity
Aligning KPIs and insights across your organisation
Acting on insights to drive growth and innovation

Your Host

Thought Leader
Chris Jordon Regional Head of Data, Personalisation & Marketing Intelligence, Salesforce

Previous Attendees

Fernando Machado
CMO,
Burger King
Jennifer Christie
CHRO,
Twitter
Naveed Tariq
Vice President, Corporate Strategy & Group Innovation Operations
E.ON
John Pillar
CTO,
NatWest
Line De Decker
Chief Transformation Officer,
GSK

About Datorama, A Salesforce Company

Connect. Unify. Analyze. Visualize. Act. Datorama, a Salesforce company, provides the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. Marketers use Datorama to bring together all of their data and take action on insights, optimizing… Find out more
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A Meet the Boss Digital Roundtable is an independently moderated, thought-leading conversation about hot business-related topics. Conducted using bespoke video conferencing technology, each Roundtable gives execs the opportunity to connect with a select group of like-minded leaders without the need… Find out more
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