How CMOs navigate constantly changing consumer and economic environments using data, measurement and insights to inform marketing strategy.

The modern CMO needs to be agile. Whether responding to a changing landscape, current events, or ephemeral consumer preferences, CMOs need to be able to adapt quickly in order to exploit opportunities to grow their business. In uncertain times like these, CMOs need to have the ability to pivot and make swift, data informed decisions.

We will discuss how to create a measurement strategy and marketing system of record that can help businesses navigate in uncertain times with confidence, while positioning marketing as a pillar for business growth. We’ll also be discussing Apple’s IDFA (ID for Advertisers) retirement, the importance of first party data and new targeting paradigms.