Technology - Virtual Roundtable

Customer experience: own it, unleash it, accelerate it

15th February 2021 | 3:00pm - 4:30pm GMT
How are you personalising engagement at scale across channels?

Companies have hit the gas pedal on their digital transformation projects due to external events. In a time of rapid change, businesses need to prioritise the customer journey. However, organisations that do not have a holistic view of the customer can find it challenging to personalise their experience. So how can you tailor individual journeys for every customer based on their previous behaviour and preferences?

Marketers are turning to digital solutions that uses data collected from customers and triggers next steps, anticipates customer needs, and delivers insights in real-time. Every customer is different, so their journey should be as well. By understanding customers and personalising their experience across all channels – it builds loyalty and empowers organisations.  But is it that simple?

Join Adobe and a select group of industry experts to discuss your challenges, your marketing automation strategy and how to deliver real-time, individualised, conversations at scale.

Discussion Topics

New Customer Acquisition vs Existing Customer LTV.
Overcoming inconsistent/disjointed customer experiences, low conversion rates and insufficient pipeline.
How to deliver real-time, individualised, conversations at scale.

Your Host

Thought Leader
Timo Kohlberg Head of Product Marketing EMEA - Customer Journey Management, Adobe
Timo Kohlberg is a digital marketing and cross-channel campaign management expert, focusing on creation of superior… Find out more
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About Adobe

Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new categories of business. Find out more
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